Getting leads

What homebuyers want: responsiveness, responsiveness, responsiveness

We came across this article today, and while the message may be obvious, it can’t be overstated.

When looking for a house, potential buyers wanted an agent who:

  • Replied quickly to questions, and
  • Was present to show a house.

That’s it. If these demands weren’t met, buyers went to the bullpen.

The takeaway is: buyers don’t shop for agents — they shop for homes.
So, what does this mean to you?  It’s actually pretty simple:
  1. Provide buyers a good, local home search with meaningful data they want, so they keep coming back.
  2. When a buyer contacts you, either by phone or email:  respond IMMEDIATELY (if not sooner).

This may sound like common sense, but believe it or not, a big chunk of your competition doesn’t do a very good job at either or both of those things.

Wait, is that your phone ringing?…   😉