We’ve been hearing from some of our clients that they noticed their Google rankings changing recently, and this might be why: Google Penguin Update.
In a nutshell, Google is trying to do a better job assigning rank due to real content as opposed to the oodles of sites you see out there that are purely for rankings and contain very little useful content. This particular update mostly involves the type & quality of inbound links a site has.
As we’ve said before, the single most important thing you can do to get rankings is remember the cardinal rule: CONTENT IS KING. Paying an SEO consultant is, at best, a short-term solution — like buying a man a fish rather than teaching him how to fish. There are many great SEO folks out there, but they’d tell you the same thing. Content, content, content.
Again, there are no shortcuts. And there is no substitute to writing good, original content that your potential clients would find useful.