We came across this article today, and while the message may be obvious, it can’t be overstated.
When looking for a house, potential buyers wanted an agent who:
- Replied quickly to questions, and
- Was present to show a house.
That’s it. If these demands weren’t met, buyers went to the bullpen.
The takeaway is: buyers don’t shop for agents — they shop for homes.
So, what does this mean to you? It’s actually pretty simple:
- Provide buyers a good, local home search with meaningful data they want, so they keep coming back.
- When a buyer contacts you, either by phone or email: respond IMMEDIATELY (if not sooner).
This may sound like common sense, but believe it or not, a big chunk of your competition doesn’t do a very good job at either or both of those things.
Wait, is that your phone ringing?… 😉